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Kamux boosts online car sales with Spinio's automated photography studio

More often, the decision to buy a car is made on the basis of pictures alone and before the customer has even sat behind the wheel. Kamux, Finland's largest seller of replacement cars, also knows from experience that the first impression make the difference in car sales. That's why Kamux has relied for 5 years on Spinio (formerly Autokuva360), an automated car photography robot and studio.

In Spinio's photography studio, interior and exterior photos of the car can be taken in five minutes. Both the traditional and 360 photos can be taken in the same shoot.

360 images capture the viewer's attention more effectively than traditional photos or videos, as they allow the car buyer to explore the car at their own pace, and view it from all angles.

In car sales, a good first impression is made with good pictures

Jani Koivu, CEO of Kamux Finland, says that an estimated 95% of customers' purchase paths start online. Good photos will entice customers to take a closer look at the car's features. They also reassure customers that the car's features match the reality.

A good salesman is not necessarily a good photographer, but with Spinio's automated car photo studio, anyone can get great interior and exterior photos quickly and easily.

"Online car sales is like Tinder: it's all about the picture. The exterior image in particular has to be eye-catching, because it's the first thing the customer pays attention to. The conversion rate from browsing to sales is also higher when people enter the sales portal or shop via a sort of virtual test drive. So it pays to invest in images," says Koivu.

Smooth implementation of imaging technology and fast results

One of the advantages of Spinio's car photography system is its ease of use and quick deployment. Studio is quick to set up, and integrations are available on a "plug and play" basis. "The benefits in terms of image quality were immediate. The Studio provides consistent images of the cars and the Kamux brand is reflected in the images exactly as desired," says Jani Koivu, Managing Director of Kamux Finland.  

Koivu also thanks Spinio for its flexibility and willingness to develop its product even better together with its customers. According to Koivu, the long-term cooperation has led to many improvements, such as optimising the size and lighting of the shooting studio.

 

Growth and cost-efficiency with Spinio

Jani Koivu, Managing Director of Kamux Finland, also says that Kamux has received positive feedback from its customers about virtual test drives and comprehensive car images. The high quality images have improved the customer experience and boosted car sales in the higher price range, which has also increased Kamux's appreciation in the market.

The speedup of the whole filming process and the improvement in image quality has also reduced costs, making Spinio's automated filming robot and studio a worthwhile investment for Kamux and other car dealerships alike.

In addition to Spinio's imaging technology, Kamux's business has been boosted by a change in the car market: new car sales have slowed down and customers are now actively looking for alternatives to new cars.

"The used car market has been growing. Electric cars and hybrids in particular are doing well, and customers appreciate low-consumption options. Most of the background research is done online, and 95 of %'s customer paths start there. People do a lot of background work before making a purchase decision and in this research phase, high quality images are an important differentiator," Koivu stresses. The research work done by customers is also reflected in the growth of online sales.

 

Future outlook for car trade

The CEO of Kamux Finland sees the role of technology as increasingly important in the future of car sales.

"Technology is becoming increasingly important. While the traditional brick-and-mortar store will remain, the omnichannel model, which combines online and physical stores, is becoming increasingly important. Few people come into a store to kick the tires for the first time - they compare options online first, and then make decisions. Chat and other online channels are key to this process," Jani Koivu says.

Kamux and Spinio's cooperation continues to be strong, as Kamux has decided to implement Spinio's car photography solutions in all of its new branches in Finland. This innovative partnership will support Kamux's growth and competitiveness, while Spinio's ongoing development work will ensure that Kamux remains at the forefront of the car trade.

"Good cooperation continues. I believe that Spinio will continue to develop and innovate as it has done so far, taking into account customer feedback," Jani Koivu, CEO of Kamux Finland, says and continues "We want Kamux to continue to offer its customers the best possible service in the future, both online and in our stores."

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